From: Fabian Romankewicz (GECS-DE-ENT)
Sent: Wednesday, August 04, 2010 3:48:35 PM
Subject: NEWSBANK: Business travel on the rise again
Auto forwarded by a Rule
This is interesting news because a survey with our own sales people half a year ago showed pretty low interest in mobile browser enabled formats during travelling. Looks like we should redo this survey for 2010.
Here is the link to the previous survey if you are interested in:
Business travel on the rise again
3 August, 2010
By Mark Cox
Results from a new study conducted by American City Business Journals (ACBJ) on behalf of Portfolio.com revealed illustrate how SMBs are increasingly leveraging wireless devices like smartphones and PDAs to work effectively outside the office anytime, anywhere. Aside from wireless devices, they're also using company web sites, technology services and payroll services to help them manage their business while on-the-go. Resulting from the increasing amount of time spent out of the offices for business purposes, there is also a rise in business travel among these SMB owners.
"Business technology has been developing at a rapid pace over the past decade. Many SMB owners are taking advantage of the benefits that mobile and wireless technology offer for their day-to-day business operations, as well as personal use," said Godfrey Phillips, Vice President for Research at ACBJ. "In the next three years, wireless devices are expected to become even more critical to these SMB owners because they allow the freedom to work outside of the office."
The study also found that the degree of business travel and the time spent out of the office has increased. In 2007, 24 percent of SMB owners traveled more than once per month. Three years later, that figure has jumped to 31 percent. The percentage of time spent out of the office has also increased by 3 percent, from 24 percent of SMB owners in 2007 to 27 percent in 2010. Complimentary to that trend, travel expenditures on airfare, car rental and hotels and motels is on the rise. It is expected that there will be an almost 10 percent increase in business travel spending per firm compared to spending last year.
Among SMB owners, BlackBerry is the preferred choice for mobile devices, Southwest for airlines and Marriott for hotel stays.
"Marriott is known more as a business hotel and has always scored well with business executives, especially with the appropriate prices and affordable comfort that the chain provides to its customers," said Phillips. "SMB owners need a wireless device that is e-mail reliable and provides access to the Internet. The BlackBerry is used as a business tool and we found that they trust this specific BlackBerry brand, and over time, they have grown loyal to it. Southwest is an entrepreneurial, good value brand, so it came to no surprise when this airline brand was preferred by SMB owners."
This study was conducted with 1,762 business owners, CEO's and presidents of companies with between five and 499 employees. Based on these SMB owners who find wireless services and applications to be extremely or very important, the segments were broken into those who work out of the office 30 percent or more, and those who work out of the office less than 30 percent. Those who work out of the office a great deal of time were characterized as "Mobile Professionals" and the business owners who aren't working outside of the office as much are "Techno Advocates."
Mobile professionals have the highest sales, the biggest sales growth, and the most interest in international business. They are using wireless and mobile technology such as text messages, GPS, PDA's and notebook computers to aid their on-the-go dealings. Techno Advocates run larger, older companies and do more national business. They leverage the growing wireless and mobile technology to facilitate general business such as using company web sites, technology services and payroll services.