2010年8月11日 星期三

FW: NEWSBANK: Security a Big Concern for SMBs This Year


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寄件者: Alan Wallace (MKT-US)
傳送日期: Thursday, August 12, 2010 1:26:16 AM
收件者: Jefferson Lat (MKT-PH); Shannon McCarty-Caplan (MKT-US-SMB); Newsbank
副本: Michael Sweeny (MKT-US)
主旨: RE: NEWSBANK: Security a Big Concern for SMBs This Year
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I’m not worried about Dell in regards to what may be coming from Symantec at this point.

They are strongly behind our partnership – if this relationship is profitable for them – I’m certain it will continue.

 

Alan

 

From: Jefferson Lat (MKT-PH)
Sent: Tuesday, August 10, 2010 10:05 PM
To: Alan Wallace (MKT-US); Shannon McCarty-Caplan (MKT-US-SMB); Newsbank
Cc: Michael Sweeny (MKT-US)
Subject: RE: NEWSBANK: Security a Big Concern for SMBs This Year

 

For PH (Philippines), we are to discuss with Dell how we can work together on offering solutions for SMB. As it is, this information is very timely. But as noted by Alan below, I likewise ask what may be the underlying message for this one (whreby Symantec also has a partnership with Dell).

Would appreciate Team if someone can share to me what is our bundling solutions and process in teaming up with local Dell reps per country. Thanks

 

Jeff Lat

Sales Manager – Philippines

Trend Micro

 

From: Alan Wallace (MKT-US)
Sent: Wednesday, August 11, 2010 1:01 PM
To: Shannon McCarty-Caplan (MKT-US-SMB); Newsbank
Cc: Michael Sweeny (MKT-US)
Subject: RE: NEWSBANK: Security a Big Concern for SMBs This Year

 

So what product are they getting ready to announce?  My concern is that this means they are possibly scooping our WFBS Press Announcement with Dell in Sept and our solo October announcement.

Do we know what they are getting ready to announce – is there any competitive data on this?

 

Alan

 

From: Shannon McCarty-Caplan (MKT-US-SMB)
Sent: Tuesday, August 10, 2010 9:24 PM
To: Newsbank
Subject: NEWSBANK: Security a Big Concern for SMBs This Year

 

News coverage on the Symantec Protection Survey

 

http://www.channelprosmb.com/article/19922/Security-a-Big-Concern-for-SMBs-This-Year/

 

 

Security a Big Concern for SMBs This Year

Small and midsize businesses are increasing aware of—and concerned about—the safety of their data, opening the door for channel pros to offer security solutions tailored to their clients’ needs.

By Geoffrey Oldmixon

WHAT A DIFFERENCE A YEAR MAKES. The findings of security giant Symantec Corp. in its 2010 Global SMB Information Protection Survey show that SMBs are starting to move on the issue of data protection.

Fifteen months ago, Symantec’s SMB data protection survey showed “a high percentage had failed to enact even the most basic safeguards,” according to company spokesperson Sherri Walkenhorst. The latest survey indicates that among SMBs there is growing concern—and awareness—of the data protection risks facing their companies.

Bernard Laroche is the senior director of product marketing at Symantec, based in Mountain View, Calif. From his perspective, a growing interest in data protection should be expected. “SMBs are facing increased risks to their confidential information,” he says. “Whether it’s due to a malware attack, a server crash, or a stolen mobile device, loss of information can be highly detrimental.”

Indeed, survey respondents express a growing interest and increased sense of investment in their company information. For one thing, respondents rank data loss and cyber attacks as top business risks. They also say that, on average, they spend $51,000 annually on information protection—that’s above and beyond IT professionals’ salaries.

The survey shows 42 percent of SMBs lost confidential or proprietary information at one time or another. Of those that lost such information, 100 percent have had financial repercussions relating directly to the loss.

In addition, 73 percent of respondents have been victims of cyber attacks, and 30 percent report that those attacks were “somewhat” or “extremely” effective. Again, 100 percent of those that faced cyber attacks claimed losses of some kind, whether in labor, downtime, data, or a combination thereof.

Overwhelmingly, survey respondents claim to be making adjustments in their data protection strategy in the next 12 months, with 47 percent saying they are making “significant changes” to their security strategy in the coming year. Another 47 percent are making “minor changes.” Only 7 percent say they are making no change at all.

The entire 2010 Global SMB Information Protection Survey is available for download online.

 

smc

 

 

Shannon McCarty-Caplan | Sr. Global Alliance Product Marketing Manager

Trend Micro Chicago, IL

Office: 773.360.7586 | Mobile: 773.251.8231| Email: shannonmc@trendmicro.com

 

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