寄件者: Alan Wallace (MKT-US)
傳送日期: Wednesday, August 11, 2010 1:00:45 PM
收件者: Shannon McCarty-Caplan (MKT-US-SMB); Newsbank
副本: Michael Sweeny (MKT-US)
主旨: RE: NEWSBANK: Security a Big Concern for SMBs This Year
So what product are they getting ready to announce? My concern is that this means they are possibly scooping our WFBS Press Announcement with Dell in Sept and our solo October announcement.
Do we know what they are getting ready to announce – is there any competitive data on this?
News coverage on the Symantec Protection Survey
Security a Big Concern for SMBs This Year
Small and midsize businesses are increasing aware of—and concerned about—the safety of their data, opening the door for channel pros to offer security solutions tailored to their clients’ needs.
By Geoffrey Oldmixon
WHAT A DIFFERENCE A YEAR MAKES. The findings of security giant Symantec Corp. in its 2010 Global SMB Information Protection Survey show that SMBs are starting to move on the issue of data protection.
Fifteen months ago, Symantec’s SMB data protection survey showed “a high percentage had failed to enact even the most basic safeguards,” according to company spokesperson Sherri Walkenhorst. The latest survey indicates that among SMBs there is growing concern—and awareness—of the data protection risks facing their companies.
Bernard Laroche is the senior director of product marketing at Symantec, based in Mountain View, Calif. From his perspective, a growing interest in data protection should be expected. “SMBs are facing increased risks to their confidential information,” he says. “Whether it’s due to a malware attack, a server crash, or a stolen mobile device, loss of information can be highly detrimental.”
Indeed, survey respondents express a growing interest and increased sense of investment in their company information. For one thing, respondents rank data loss and cyber attacks as top business risks. They also say that, on average, they spend $51,000 annually on information protection—that’s above and beyond IT professionals’ salaries.
The survey shows 42 percent of SMBs lost confidential or proprietary information at one time or another. Of those that lost such information, 100 percent have had financial repercussions relating directly to the loss.
In addition, 73 percent of respondents have been victims of cyber attacks, and 30 percent report that those attacks were “somewhat” or “extremely” effective. Again, 100 percent of those that faced cyber attacks claimed losses of some kind, whether in labor, downtime, data, or a combination thereof.
Overwhelmingly, survey respondents claim to be making adjustments in their data protection strategy in the next 12 months, with 47 percent saying they are making “significant changes” to their security strategy in the coming year. Another 47 percent are making “minor changes.” Only 7 percent say they are making no change at all.
The entire 2010 Global SMB Information Protection Survey is available for download online.