VSAPI: NEWSBANK: Trend Micro Hosted Email Security Launch Coverage

Trend Micro has announced Trend Micro Hosted Email Security, which features both a new platform and some significant increases in the penalties the vendor promises to pay if it fails to live up to its' Service Level Agreements (SLAs).

"We have a brand new platform, with a whole new set of infrastructure, and some significant improvements in the software code," said Eric Jensen, senior product marketing manager for Trend Micro.

The first generation of this hosted product, which like this one has Trend Micro's Smart Protection Network infrastructure as its' engine, was known as InterScan Messaging Hosted Security (IMHS). The new version includes additional technology to further improve increase spam blocking efficacy. 99 percent or better spam blocking is one of the SLAs Trend Micro is promising.

"Trend Micro Hosted Email Security pledges customers will receive 100 percent service uptime, 99 percent or better spam blocking and zero email-based viruses." Jensen said. "We are also including our #1 rated anti-malware technology to stop malicious URLs embedded in email, which is something customers are very concerned about."

Jensen said that SLAs themselves are the same as in the first generation of the product. What is new is that the penalties Trend Micro promises to pay if the SLA is not maintained have been significantly increased, to show confidence in the product.

"On average, it's about three times stronger than most other vendors," he said.

Other new SLA commitments include no more than one minute of email delivery delays, no matter where you are in the world, and basically no false positives, with no more than three in one million emails incorrectly classified as spam. Jensen said Trend is able to make this commitment on false positives because the company has grown largely organically, and so has less of a problem with multiple sets of code acquired through integration that aren't fully integrated.

Jensen said that hosted email security is something all resellers need to consider seriously.

"The market for it is growing very rapidly, and resellers need to give hosted email security a shot," he said. "The question for resellers is do you want to sell this to your customer or do you want somebody else to."

Jensen acknowledged that some resellers don't bother with this kind of solution because the amount of money per box isn't that much, but he said that viewpoint ignores the larger perspective.

"They can attach hosted email security on top of another product they are selling," he said. "It's very easy to add it on top of an existing sale. And it also renews at 100 percent of the initial list cost."

"With email security, you also have to put a lot of time into the maintenance because the threats are consistently evolving. On-premise solutions customers have to do a lot themselves, but they don't have a lot of time, so if there is a problem, they are likely to blame the product or the VAR."

There are two versions of the product. Trend Micro Hosted Email Security (formerly IMHS Advanced), includes the full SLA, as well as inbound filtering, outbound filtering, content filtering and spam blocking settings and rules. Trend Micro Hosted Email Security -- Inbound Filtering (formerly IMHS Standard) includes SLA commitments for 100 percent uptime, zero email-based viruses, no more than one minute of email delivery latency and support response commitments, and only includes inbound filtering with default best practices spam blocking settings. Trend Micro Hosted Email Security starts at $40 per user. Trend Micro Hosted Email Security -- Inbound Filtering starts at $32 per user.

Existing IMHS Advanced customers will be automatically upgraded and migrated, at no cost, to Trend Micro Hosted Email Security. IMHS Standard customers -- including those customers who purchased IMHS Standard as part of the Worry Free Business Security Advanced bundle -- will be automatically upgraded and migrated at no charge to Trend Micro Hosted Email Security -- Inbound Filtering.

Both Trend Micro Hosted Email Security and Trend Micro Hosted Email Security Inbound Filtering will be available for purchase on April 1, 2010.

Interestingly, while these products received a name change as part of Trend Micro's new strategy of simplifying things with a common brand, the term 'cloud' -- which has become ubiquitous with similar solutions from other vendors -- is nowhere to be found in these.

"We've done customer research, and we found customers who want to buy this use 'hosted,' Jensen said. "They don't use 'cloud,' they don't use 'SaaS', We are using the language our customers use."

Channel Insider

March 16, 2010

Trend Micro Revamps Hosted E-Mail Security

By Ericka Chickowski

http://www.channelinsider.com/c/a/Security/Trend-Micro-Revamps-Hosted-EMail-Security-Platform-580148/

Trend Micro Hosted Email Security stands atop a brand new technology platform and will replace the company's InterScan Messaging. It includes anti-malware technology baked directly into the platform

This week Trend Micro introduced to the channel a makeover to its hosted e-mail security platform that the company says will help partners add greater value to other overarching IT projects and satisfy customer's growing appetite for this e-mail security delivery model.

Introduced on Monday, Trend Micro Hosted Email Security stands atop a brand new technology platform and will replace the company's InterScan Messaging. Among other tweaks, Trend baked in its anti-malware technology directly into the platform, says Eric Jensen, senior product marketing manager for Trend.

"We're taking that core technology and now incorporating that into hosted e-mail security," he says. "It's particularly relevant for customers because malicious URLs embedded in e-mail is the number one emerging threat that people are most concerned about, and when you look at the data, they also are least satisfied with how email security vendors are addressing that particular threat.

Trend is so confident in the revisions that it also built in stronger money-back provisions within its SLA, which can be a significant differentiator for channel partners looking to get noticed within the increasingly crowded hosted e-mail security marketplace.

According to Jensen, with this latest release Trend hopes to win over even more channel partners to the hosted email security selling mindset, even among those who may not necessarily see the fit right away."If I'm a channel partner, I'm making money on hardware and implementation and that kind of thing, so I might wonder why I should be interested in selling hosted because I might perceive that there's no implementation and no margin there," he says. "The first thing to remember is that either your customer is going to buy it from you or they're going to buy it from someone else. And TrendMicro is historically 100 percent channel as opposed to Google or some of those other vendors out there. So there's just sort of a self-preservation element there."

As Jensen points out, IDC analysts estimate that hosted email security market will grow 32 percent through 2012, so there's no closing Pandora's Box. Partners who recognize that and leverage this shift to their advantage will end up helping to drive value to their customers. This may mean using the lower-margin products such as Trend's new release as an add-on to larger products.

"It is a very easy add-on sell for some typical projects that a VAR will be implementing with their customers," Jensen explains. "So, for example, adding in mail servers and then attaching hosted e-mail security and just saying, 'Hey, look, we're going to stop spam before it hits the network, it's going to extend the life of your current solution. It's essentially an insurance policy and you're going to get more value out of what you're buying from me right now."

V3.co.uk

March 16, 2010

Trend Micro updates hosted email security platform

Service promises effective spam blocking and zero email-based viruses

By David Neal

http://www.v3.co.uk/v3/news/2259600/trend-tackles-email-security

Trend Micro today announced a new version of its Hosted Email Security Platform, which is designed to deliver cost-effective protection against mail-borne threats and malware.

“Email security is mission-critical for our customers,” said Trend Micro small business product marketing manager, James Walker.

“Trend Micro’s new Hosted Email Security 2.0 ensures customers receive 100 per cent service uptime, effective spam blocking and zero email-based viruses. In addition, we’re including our leading anti-malware technology stopping malicious URLs embedded in emails.”

The hosted platform connects to Trend Micro’s Smart Protection Network infrastructure, which uses cloud-based technology to analyse and filter more than 20 billion emails, web sites and files every single day, alerting customers to known and emerging threats.

Pricing for the service, which goes live on 1 April, starts at $40 (£26) per user.

Experts estimate that moving to a hosted email security platform can bring significant savings.

“According to our email best practices benchmarking, adding in hosted email security will typically reduce the time that IT staff must spend on email security maintenance by up to 75 per cent (or more in some cases) versus continuing with on-premises email security only,” said Michael Osterman of Osterman Research.

MSPMentor

March 15, 2010

Trend Micro Launches Hosted Email Security Service

By Matthew Weinberger

http://www.mspmentor.net/2010/03/15/trend-micro-launches-hosted-email-security-service/

Security software vendor Trend Micro has announced that it’s retiring its InterScan Messaging Hosted Security (IMHS) platform in favor of the all-new Hosted Email Security product starting in April. Here’s what service providers should know.

According to the press release, the main difference between IMHS and the new platform is simple — beyond an all new platform, the new Hosted Email Security offers enhanced malware and spam protection while increasing reliability to a promised 100% uptime.

Trend Micro Managed Email Security is going to come in two flavors: one that includes the full SLA, with inbound, outbound, and content filtering services, including spam blocking settings and rules, and one that does nothing but the inbound filtering. The former will cost $40 per user; the latter $32.

Apprently, the usual benefits of software as a service (SaaS) still apply. Trend Micro claims Managed Email Security is scalable, requires absolutely no intervention from IT staff, and it’s constantly updated with new threat information with no action required by the user.

There’s a lot of competition in the managed security arena. But we’ll be watching to see how Trend Micro differentiates.

Internet Business

March 16, 2010

Trend Micro introduces hosted email security for SMEs

By Jan Harris

http://www.internetbusiness.co.uk/16032010/trend-micro-introduces-hosted-email-security-for-smes/

Trend Micro has launched a new Hosted Email Security platform, offering real-time protection against e-mail borne threats.

The platform offers an email security solution for small businesses, eliminating the need to invest in dedicated IT resources to manage spam and other security threats.

“Email security is mission critical for our customers,” said James Walker, SMB product marketing manager, Trend Micro, EMEA.

“Trend Micro’s new Hosted Email Security ensures customers receive 100 percent service uptime, effective spam blocking and zero email-based viruses.

“In addition, we’re including our leading anti-malware technology stopping malicious URLs embedded in emails.”

Trend Micro also warned that Facebook apps which promise to reveal who views your profile are usually fraudulent, and are designed to generate advertising revenue for scammers.

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2010年3月18日星期四

NEWSBANK: Trend Micro Hosted Email Security Launch Coverage

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2010年3月18日 星期四

NEWSBANK: Trend Micro Hosted Email Security Launch Coverage

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2010年3月18日星期四